“The agents here understand the elements that make a live experience magical," says Lawton in a statement provided to Billboard. "Our expectation is everyone at Madison House will be making contributions to the launch.”
Addressing what they hope to accomplish with the new division, Prescher and Lawton released a joint statement that reads: "We want to give the unique voices on our roster a bigger platform for their messages. Second, we want to create new speaking opportunities that don’t currently exist. And perhaps most importantly, we’d like to do a better job of connecting our artists with their fan base. In the past, the people who attend these events were an afterthought. We think there is a tremendous amount of room for improvement there.”
Others on the roster include 17-year-old indigenous climate activist and hip-hop artist Xiuhtezcatl, comedian and writer Lane Moore, entertainment lawyer and author Jeff Cohen, Full House actress Jodie Sweetin, author Charles Phoenix, BrokeAss Gourmet blogger Gabi Moskowitz, Slate and CBS News reporter Jamelle Bouie, Olympic swimmer Anthony Ervin, writer and activist Jaclyn Friedman, the To Write Love On Her Arms non-profit organization, activist and writer Brittany Packnett and writer and director Bree Newsome.
“Everything is on the table,” say Lawton and Prescher in a joint statement “While we’re sure we’ll work on traditional university, theater and corporate events, we’ll also be focused on creating new forums. By making each experience memorable for our audiences, we think the number of opportunities will increase dramatically.”
Learn more at madisonhousespeaks.com.