CLEAR SIGNAL OF POWER: Under the SBS chief's leadership, WSKQ-FM (Mega 97.9) New York remained the top Spanish-language station in the United States. He also expanded LaMusica, a free multimedia streaming service.
LATIN MUSIC STARMAKER: If you want a top five radio hit in the United States, you need SBS, the mighty Latin music radio network. Alarcón helms the company founded by his father, who fled the Cuban Revolution in 1960. The son has focused on expanding SBS' digital footprint and live business. In 2017, SBS' signature urban live show, Calibash, once again sold out the 21,000-seat Staples Center in Los Angeles.