Business

No. 94: Jorge Ferrada | Power 100

94

JORGE "PEPO" FERRADAS, 53

President of music, Univision Communications

Last Year's Rank: 96

GOOD DEED OF THE YEAR: Joined with industry leaders to create concert and telethon One Voice: Somos Live!, which raised over $35 million for victims of natural disasters such as Hurricane Maria, which devastated Puerto Rico.

PROGRAMMING WITH PURPOSE: In his second year overseeing Univision's musical endeavors, the Buenos Aires native delivered successful programming with deeper purpose. Univision's Premios Juventud, for example, honored both musicians and young agents of change, while the Latin Grammys featured "Dreamers" (recipients of the Deferred Action for Childhood Arrivals program) performing onstage.

Billboard Power 100 2018