No. 92: Henry Cárdenas | Power 100

92

HENRY CÁRDENAS, 61

Founder/CEO, Cárdenas Marketing Network

Last Year's Rank: New

THE YEAR'S MAIN EVENT: Newcomer Ozuna's 16-date arena tour moved 130,000 tickets and grossed over $10 million.

LATIN KING: Cárdenas' CMN ends the year as the top Latin music promoter and at No. 16 on Billboard's list of top promoters overall. He has produced over 150 shows in the United States alone, including arena tours by Ricardo Arjona and Marc Anthony. But for the Colombian-born, self-made numbers whiz, the success of Ozuna's first-ever U.S. tour surprised him. "I never thought a kid who has been in the market less than a year could fill arenas like The Forum," he says.

POTENTIAL INDUSTRY PITFALL: "Immigration laws -- we need immigration reform as soon as possible."

Billboard Power 100 2018