Business

No. 15: Marc Geiger, Sara Newkirk Simon, Kirk Sommer & Brent Smith | Power 100

15

MARC GEIGER

Partner/head of music, WME

SARA NEWKIRK SIMON
KIRK SOMMER

Partners/co-heads of music, WME

BRENT SMITH

Partner, WME

Last Year's Rank: 16

BIG GROSSES AND KEY POACHES: WME represented 10 of Billboard's top 25 touring acts of 2017, including Bruno Mars, Depeche Mode, Roger Waters and the late Tom Petty, which collectively grossed over $750 million on the road. The agency also lured away Scott Clayton, former co-head of Creative Artists Agency's Nashville office, to run WME's rock division, and Kings of Leon and Dead & Company followed.

GENERATION NEXT: WME has played a role in developing up-and-coming acts Brockhampton, Grace VanderWaal and the Led Zeppelin-esque rock band Greta Van Fleet. "All of us are music people, so we're most proud of that," says Geiger.

BOOK THAT RECENTLY INSPIRED HIM: (Geiger) "When Breath Becomes Air, because it addresses the meaning of life and facing mortality, which are current study topics for me."

Billboard Power 100 2018