No. 17: Scooter Braun | Power 100



Founder, SB Projects

Last Year's Rank: 23

ACHIEVEMENT OF THE YEAR: Organized June's One Love Manchester concert in 10 days, after a terrorist attack killed 23 people at client Ariana Grande's concert there. Three months later, he pulled off a similarly ambitious telethon for hurricanes Harvey and Irma relief that raised a total $62 million.

THE PAST IS PROLOGUE: In the wake of the Manchester attack, Braun understood the need for a swift response. "My whole life I've known that kind of evil exists, because my grandparents are Holocaust survivors," he said. "I wanted to react." Braun worked with Grande to return to the U.K. city for a televised benefit concert that drew 14.5 million viewers and raised over $13 million for the Manchester Emergency Fund.

INDUSTRY STORY OF THE YEAR: "I don't care. There were other stories a lot more important than ours."

Billboard Power 100 2018