No. 18: Steve Boom | Power 100

18

STEVE BOOM, 49

Vice president, Amazon Music

Last Year's Rank: 12

ALEXA, RECAP 2017: As of December, the on-demand music service became available in 30 countries, including Iceland, Poland and the Netherlands.

GROWTH ON WHEELS: Thanks to exclusive deals with Audi and Samsung, Amazon Music is available in cars and on smart TVs, which is part of Boom's master plan to "make streaming accessible to new segments of the population."

MEMORABLE CONCERT: "Seeing Roger Waters play The Wall in the summer of 1990 in Berlin, right after the Berlin Wall came down. Combining music history with political history in that way was simply unforgettable."

Billboard Power 100 2018