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No. 21: John Janick & Steve Berman | Power 100

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21

JOHN JANICK, 39

Chairman/CEO, Interscope Geffen A&M

STEVE BERMAN, 54

Vice chairman, Interscope Geffen A&M

Last Year's Rank: 27

DAMN, WHAT A YEAR: Interscope was among the top labels in music consumption -- 12.3 million album sales, 44 million singles sales and over 29 billion streams, 12 percent of them generated by Kendrick Lamar's DAMN. (3.4 billion audio streams).

VERS-ART-ILITY: Although its roster has no shortage of album-selling artists, including Lady Gaga and Eminem, Interscope has revamped its strategy to emphasize streaming. The label viewed Selena Gomez's 2015 album, Revival, for example, as a collection of singles. "We consciously put out single after single, making sure she was one of the most-streamed females," says Janick. Berman adds that flexibility is key. "In some cases it's about that body of art -- an album," he says. "And for some artists it's a fluid experience where they're creating and releasing singles."

POTENTIAL INDUSTRY PITFALL: (Janick) "The business has been blindsided by technology before. We can't think streaming is the endgame."

Billboard Power 100 2018

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