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No. 26: Jennifer Breithaupt | Power 100

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26

JENNIFER BREITHAUPT

Global consumer chief marketing officer, Citi

Last Year's Rank: 29

12,000 CITI PRIVATE PASS EVENTS: This high-end portfolio of global happenings is just one of the ways in which Breithaupt, who was promoted to chief marketing officer in 2017, has become a major player in the live sector. The Citi Private Pass presale program had a 16 percent ticket surge and revenue growth of 21 percent through partnerships with tours by Guns N' Roses, Lady Gaga and Luke Bryan. And the intimate Citi Sound Vault concerts that her team orchestrated with Beck, Metallica and The Chainsmokers were some of the most sought-after tickets of Grammy Week 2017.

VIRTUAL EXPANSION: A virtual-reality partnership with Live Nation made the Global Citizen and Imagine Dragons shows available to all. "We're committed to not just offering access to tours, presales and things that are large and scalable but also to unique opportunities," says Breithaupt.

MUSIC STORY OF THE YEAR: "Two: Hip-hop and R&B eclipse rock as the most-consumed genre of music, and a significant rise in the number of songs and artists protesting politics."

Billboard Power 100 2018

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