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No. 32: Allen Shapiro & Michael Mahan | Power 100

bb3-shapiro-mahan-p1-2018-billboard-a-1548

32

ALLEN SHAPIRO, 70

CEO, Dick Clark Productions

MICHAEL MAHAN, 41

President, Dick Clark Productions

Last Year's Rank: 25

A ROCKIN' YEAR: With its scrapped, reported $1 billion sale to Wanda Group well in the rearview mirror (DCP and Billboard are owned by Eldridge Industries), Shapiro and Mahan ended 2017 with the top-rated music special of the year: Dick Clark's New Year's Rockin' Eve, which grabbed the show's biggest audience in 27 years with 25.6 million viewers. Mahan attributes the win to "incredibly strong bookings, people staying indoors because it was cold and we weren't up against football."

THE KIDS ARE WATCHING: DCP draws significant numbers of tweens and teens -- a valuable demographic -- growing its viewers ages 12-17 by approximately 50 percent in 2017. "Networks are desperate to reach them, and we have franchises that deliver," says Shapiro.

Billboard Power 100 2018

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