LEGACY-BUILDING: The dynamic duo shepherded the three-way merger among Irving Azoff’s Azoff Music Management company, his son Jeffrey’s Full Stop Management and Brandon Creed’s The Creed Company under the Full Stop banner, creating a roster of veteran and developing talent that includes the Eagles, Fleetwood Mac, Harry Styles, Bon Jovi, Meghan Trainor, Mark Ronson and Sara Bareilles. “It has set up that company for the next generation,” says Genco.
REAPING REVENUE: Under their guidance, Azoff’s music, sports and venues empire had revenue increases at 26 of the 28 buildings in Oak View Group’s Arena Alliance. Through Azoff’s invitation-only Global Music Rights performing rights organization, they also increased licensing income for top songwriters past and present, including John Lennon, Pharrell Williams, Drake, Don Henley, Bruce Springsteen and Bruno Mars. “We say the entire purpose of our company is to be positively disruptive in favor of artists and fans,” says Collins.