No. 42: Noah '40' Shebib & Adel 'Future the Prince' Nur | Power 100

42

NOAH "40" SHEBIB

Producer; co-founder, OVO SOUND

ADEL "FUTURE THE PRINCE" NUR

Manager, Drake

Last Year's Rank: New

MORE LIFE, MORE HITS: Drake continued to shatter records and expand his empire in 2017, as longtime co-manager Oliver El-Khatib stepped away from the music side of the artist's business to focus on OVO's fast-growing apparel biz. Under Shebib's aegis, Drake's latest Billboard 200 chart-topper, the "playlist" More Life, made streaming history in April when a record 257,000 of its 505,000 first-week units came from streaming-equivalent sales. It helped Drizzy break Lil Wayne's record for most career Hot 100 entries by a solo artist.

EXPANDING THE EMPIRE Co-manager Nur, better known by his nickname Future the Prince, is spearheading Drake's planned venture into film and TV through partnerships with Apple, studio A24 and LeBron James' SpringHill Entertainment.

Billboard Power 100 2018