No. 42: Noah '40' Shebib & Adel 'Future the Prince' Nur | Power 100
NOAH "40" SHEBIB
Producer; co-founder, OVO SOUND
ADEL "FUTURE THE PRINCE" NUR
Last Year's Rank: New
MORE LIFE, MORE HITS: Drake continued to shatter records and expand his empire in 2017, as longtime co-manager Oliver El-Khatib stepped away from the music side of the artist's business to focus on OVO's fast-growing apparel biz. Under Shebib's aegis, Drake's latest Billboard 200 chart-topper, the "playlist" More Life, made streaming history in April when a record 257,000 of its 505,000 first-week units came from streaming-equivalent sales. It helped Drizzy break Lil Wayne's record for most career Hot 100 entries by a solo artist.
EXPANDING THE EMPIRE Co-manager Nur, better known by his nickname Future the Prince, is spearheading Drake's planned venture into film and TV through partnerships with Apple, studio A24 and LeBron James' SpringHill Entertainment.