Business

No. 75: Pasquale Rotella | Power 100

75

PASQUALE ROTELLA, 43

Founder/CEO, Insomniac Events

Last Year's Rank: 56

2017 HIGHLIGHTS: The dance music lifer’s Los Angeles-based Insomniac remained vital on the eve of its 25th anniversary. Its Live Nation-backed roster led by Electric Daisy Carnival -- the Las Vegas flagship again drew over 400,000 attendees across three days -- picked up L.A.’s HARD Summer and dance cruise Holy Ship! after founder Gary Richards left for rival LiveStyle.

DANCING IN CHINA: Rotella, a father of two with reality TV star Holly Madison, will bolster Insomniac’s push into emerging markets with the new EDC China in 2018. And EDC Vegas has moved from June to cooler May, offering on-site camping for the first time in its 22-year history.

Billboard Power 100 2018