No. 45: Jeffrey Azoff & Brandon Creed | Power 100



Full Stop Management

Last Year's Rank: 99

2017 POWER MOVE: Azoff; his father, Irving; and Creed merged their respective management firms under the Full Stop shingle in March, creating an enviable roster that includes Harry Styles, HAIM, Sara Bareilles, Mark Ronson, Meghan Trainor, Gwen Stefani, the Eagles and Bon Jovi. "It's a big task to merge humans and their ideas," says Creed. "We're proud we've done that in a very short period of time."

LEGACY STUDENT: Azoff fils opened Full Stop in March 2016 after working as an agent for four years at Creative Artists Agency. Merging with his father creates a win-win: The younger Azoff -- and Creed -- will have access to the institutional wisdom of one of the savviest managers and disruptors in the industry. "It's funny to watch him because he's so giddy" about the big Eagles shows, says Jeffrey of his father, whom he describes as "master class."?

Billboard Power 100 2018