No. 59: Cliff Burnstein & Peter Mensch | Power 100
CLIFF BURNSTEIN, 69
PETER MENSCH, 64
Co-founders, Q Prime
Last Year's Rank: 69
PRIME ACHIEVEMENTS: Q Prime had its biggest touring year in the company’s history: Metallica played for over 1 million North American fans during the summer, according to Burnstein, and that was before the band embarked on a European tour. Eric Church and the Red Hot Chili Peppers also had huge live runs.
ROCK AIN’T DEAD: While much of the industry chases pop and hip-hop acts, Q Prime has stuck to its rock roots, with the knowledge, says Burnstein, that rock fans typically remain loyal to their favorite artists in the long term and delve “deeper“ into their catalogs. In other words, they consume more than just the greatest hits.