Laura Swanson Joins Warner Bros. Records as EVP In Charge of Media Strategy

Laura Swanson
Courtesy of WMG

Laura Swanson

Warner Bros. Records co-chairman and COO Tom Corson has made his first major appointment since joining the WMG flagship earlier this month. The label announced on Friday that industry veteran Laura Swanson has joined as executive vice president, media and strategic development, overseeing media strategy for roster artists.

Swanson was most recently executive vp, media and strategic development at Epic Records, where she worked closely with Meghan Trainor, Future, Fifth Harmony and Camila Cabello, among others. Before joining Epic in 2014, Swanson spent a decade at Island Def Jam, developing publicity campaigns for Rihanna, Justin Bieber and others. Her major label resume also includes senior roles at Arista and Interscope/Geffen/A&M.

In 2016, Swanson was recognized as one of the music industry's premiere PR execs in Billboard's Women in Music list.

"Laura is one of the most admired and experienced communications execs in our business, with outstanding relationships throughout the artistic and media communities," said Corson. "As our industry continues its rapid evolution, the media landscape is constantly shifting, and Laura has always taken the lead in placing her artists and her labels at the forefront of the most innovative avenues of exposure and development. Our working paths have crossed twice during our careers, at A&M and later at Arista, so I am especially happy to welcome her to the Warner Bros. team at this exciting time in the label’s history."

Swanson will report to Corson and be based in Burbank when she officially starts on Jan. 22.

"With Tom’s leadership, expertise, creative genius and proven track record combined with the label’s new artistic vision and all the amazing artists who call Warner Bros. home, I predict magic is on the horizon," said Swanson. "I truly appreciate Tom for bringing me on board and look forward to next week’s electrifying Grammy celebration and many successful years at Warner Bros. Records."

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