The deal keeps Frank Productions, NS2 and CMoore Live operating as independent shops.
Frank Productions, one of the largest independent promoters in the country, has sold a majority interest of their company to Live Nation in a blockbuster deal that brings Fred and Larry Frank into the Live Nation family. The sale is being finalized Thursday (Jan. 11) and is effective Feb. 1.
"The only way this works is if we treat it like a partnership," Larry Frank tells Billboard, noting the deal is a joint venture that has Frank Productions continuing to operate as a stand-alone brand. The acquisition means Live Nation will purchase the company's holdings in NS2, a Nashville promoter business co-owned by longtime promoter Darin Lashinsky, and Cmoore Live, which is co-owned by Boise, Idaho, promoter Chris Moore. Both NS2 and CMoore Live will continue to operate as stand-alone companies.
"I''ve known Larry and Fred since 1987 co-promoting shows in Milwaukee and I am very excited about this deal," Bob Roux, president of U.S. concerts tells Billboard. "We love empowering independent entrepreneurs and promoters to keep doing what they're doing with added resources and opportunities to turbocharge them to the next level."