Amazon Holiday Stats: Jingle Bells, Echo Sells, You All Streamed Bublé

Michael Bublé
Bryan Bedder/Getty Images

Michael Bublé performs during Z100's Jingle Ball 2010 at Madison Square Garden on Dec. 10, 2010 in New York City. 

Our Amazon overlords had yet another stellar holiday shopping season, with the retail-and-tech giant selling millions more Alexa-enabled devices than last year and seeing a major bump -- to the tune of four million signups in one week alone -- in Prime memberships through a last-minute free trial period. The Seattle-based company released a bulky, bulleted list of seasonal highlights on Tuesday, with many revolved around the rising popularity of the Echo family of products.

How do we know people are into Alexa? Amazon said the Echo Dot was the No. 1-selling product from any manufacturer in any category across Amazon, with several members of the Echo family (Spot, Dot and Buttons) selling out completely at various points. The numbers-averse company doesn't release actual sales figures, simply saying that "millions" were sold, but one way to back up its claim is that the "Amazon Alexa" app is currently tops on both the iOS and Android app stores, meaning a whole lotta people are trying out their new gizmos a day after Christmas.

Amazon Music users have been using Alexa a ton in order to enhance their holiday experiences. Amazon said users streamed four-times more music from Amazon Music over Alexa compared to last year, and that overall music listening time on Alexa was up three-fold over the 2016 holidays. The most requested song and lyrics request from Alexa was "Jingle Bells," while "All I Want for Christmas" by Mariah Carey was the most streamed holiday song overall on the music service. Michael Bublé's  Christmas was the most played album on Amazon Music during the season.

Geographically, the East Coast was way more into the holiday spirit than those living on the West Coast, asking Alexa to play holiday tunes 2.5-times as many times, while listeners in NYC, Seattle, Chicago, Houston and San Diego were the top five cities for streaming holiday songs.

Lastly, the best-selling musical devices on Amazon were the Snark SN5X Clip-On Tuner for Guitar, Singing Machine SML385BTW Top Loading CDG Karaoke System with Bluetooth, Sound and Disco Light Show, and the Singing Machine SMM-205 Unidirectional Dynamic Microphone.

Amazon also lists highlights for TV, movies, books, toys, home goods and produce, among other categories, in its full list here.


The Biz premium subscriber content has moved to

To simplify subscriber access, we have temporarily disabled the password requirement.