VidaPrimo Bringing Latin Rhythm Videos to Vevo

Chencho (L) and Maldy of Reggaeton duo Plan B perform during Calibash Las Vegas at T-Mobile Arena on Jan. 26, 2017 in Las Vegas.
Ethan Miller/Getty Images

Chencho (L) and Maldy of Reggaeton duo Plan B perform during Calibash Las Vegas at T-Mobile Arena on Jan. 26, 2017 in Las Vegas. 

The indie video network will also manage Vevo's new playlists for Reggaeton and Latin Trap.

Latin Music video network VidaPrimo has reached an agreement to distribute its library of videos on Vevo. As part of the deal, announced on Tuesday, VidaPrimo will be tasked with managing new Vevo playlists dedicated to the increasingly influential Reggaeton and Latin Trap genres.

"The promotional aspect of our partnership is critical," said Stephen Brooks, VidaPrimo's executive vp and general manager. "We are advocates for the Latin Rhythm genres, and we want to make sure that amazing music makes its way into as many homes as possible, whether it comes from our network or another independent label. We will be working with other labels and networks to ensure the best of the genre is represented on Vevo."

VidaPrimo said its videos will be distributed across Vevo's desktop and mobile platforms, as well as gaming consoles and smart TVs. Not part of the arrangement is YouTube, where VidaPrimo already curates a leading Latin music channel to host its trove of videos from artists including Arcangel, Plan B, Ñengo Flow, J Quiles, Jory Boy, Messiah, Mike Towers and Alvaro Diaz.

VidaPrimo, which boasts of having over 1 billion monthly views across the US and Latin America, announced a similar distribution partnership with Music Choice in August.

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