Hey, it's pretty bleak out there -- chaos in D.C. and a relentlessly depressing news cycle will do that -- but Spotify is trying to harness the crazy that has been 2017 and turn it into a playful year-end ad campaign. Dubbed "2018 Goals," the campaign includes ads and billboards featuring dozens of artists peppered with zingers using Spotify data.
There's a political strain found in many of the ads, which is no surprise given the current climate. "Hit the dance floor with the person who made a playlist called 'DADDY PENCE COME DANCE'" reads one ad. Another says, "Deliver burns as well as the person who streamed "Bad Liar” 86 times the day Sean Spicer resigned." [see below]
Spotify has enlisted more than 70 artists for the campaign, which will run in 18 markets globally including New York City, Washington, D.C. and Miami. Artists include Ed Sheeran, Sam Smith, Dua Lipa, Julia Michaels, Kendrick Lamar, Charlie Puth, Cardi B, Lil Uzi Vert, Bruno Mars and Camila Cabello.