As a media war between Russia and the United States escalates, Russia has threatened to block ads appearing on Google, existentially cutting off the online giant's revenue stream in the country.
The move comes after Google announced plans to "de-rank" Kremlin-funded RT and Sputnik in news search results. This past weekend, Eric Schmidt, CEO of Google's parent company Alphabet, said that the search engine was preparing to de-rank posts related to Russian news outlets who are accused of spreading misleading pro-Kremlin propaganda.
Russian media watchdog Roskomnadzor has demanded Google explain its reasoning behind the de-ranking plans. The State Duma, the lower chamber of the Russian parliament, was more aggressive.