Concert discovery platform Bandsintown is giving venues and festivals more control when it comes to alerting fans of new events. The popular startup -- 38 million-plus registered users -- said on Monday that venues can now use Bandsintown Manager to claim and customize their own brand profiles, and more importantly, create and publish events independently.
Until now, promoters, venues and festivals have been able to use Bandsintown's promoters service to create campaigns, leaving it up to the service and artists to send alerts to potential concertgoers. The tweak to give venues a more hands-on utility was a common ask from owners and promoters, the company said.
Jon Ostrow, vp of sales and business development, said over 500 venues have already signed up for the beta version of the expanded Manager platform, ahead of a wide release on Dec. 15.