Music Metadata Startup Auddly Adds Manager Access to Business Platform

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Swedish music metadata platform Auddly announced on Wednesday (Oct. 25) a new section in its business vertical specifically for music managers.

The update comes two months after the startup added ASCAP, PRS & STIM to its client roster, with the goal of creating a standardized, transparent data management resource that unites several music-industry stakeholders and alleviates the burden of record-keeping from songwriters alone.

“Using Auddly gives managers more time to focus on what brings the most value to their clients and to grow their business, instead of spending enormous amounts of time chasing versions, info and people," Niclas Molinder, Auddly founder and CEO, said in a statement. "We are building Auddly for the entire industry, and we see that the manager's role in the song will be increasing in the future."

Auddly Business accounts cost $85 a month, with no limits on the number of creators per account. Each song in the Auddly database has a "virtual room" where contributors and their teams can upload audio files and agree on royalty splits and label copy.

“Auddly allows songwriters, producers and artists to collect data about their music and make it more transparent and easily accessible to all who need that information in order to register, pay and credit the right people," stated Christine Kane, an artist manager at Red Light Management whose clients have included Jordan Fisher and Ben Harper. "It makes it so much easier to view everything in one place. We love it."

The startup last raised 20 million Swedish krona (US$2.4 million) in March 2017, with investors including but not limited to Max Martin, Avicii manager Ash Pour Nouri and ABBA's Bjorn Ulvaeus.