Warner Music Group Promotes Alfonso Perez-Soto to Global Role
Warner Music Group has elevated longtime executive Alfonso Perez-Soto to the newly created position of senior vice president, global business development and chief commercial officer, emerging markets. In his new role, Perez-Soto will work on new business models at the label group, as well as find ways to drive revenue and enhance partner relationships. As his title suggests, he'll also be tasked with identifying existing markets ripe for growth.
For the last five years, Perez-Soto has been WMG's senior vp of business development for Latin America, Spain and emerging markets, where he oversaw the company's expansion into those growing regions. He joined Warner Music Latin in 2005 as new-media director, reporting to Iñigo Zabala, president, Warner Music Latin America. Earlier in his career, Perez-Soto held stints at Telefonica, Universal Music Group and Nokia.
"Alfonso is a tenacious champion of new technology who takes a truly entrepreneurial approach to helping artists build careers and unlocking greater value from the entertainment ecosystem," said Ole Obermann, WMG's chief digital officer. "I’m grateful to Iñigo for his support of this move, the position is a natural extension of Alfonso’s talents and I know he will leave no stone unturned as we expand our global horizons and create new possibilities for our artists."
Perez-Soto will remain based in Miami, reporting to Obermann.