Coachella Grossed Record-Breaking $114 Million This Year: Exclusive
2017 is the first year the massive festival hit a nine-digit gross.
Goldenvoice's Coachella festival grossed $114.6 million in 2017, marking the first time a reoccurring festival franchise has crossed the $100 million mark for Billboard Boxscore.
The top gross of all time still belongs to Goldenvoice's 2016 festival Desert Trip, which grossed a staggering $160 million over two weekends in October 2016. In May Goldenvoice's Paul Tollett told Billboard. "We're not doing Desert Trip this year. We loved 2016 Desert Trip -- that was a special moment in time. Maybe someday in the future we'll do something similar."
That means the honor for highest-grossing Boxscore of all-time for a reoccurring festival continues to belong to Coachella, which has been recognized as the top festival of the year by Billboard Boxscore since 2011. The 2017 outing had an attendance uptick of about 52,000 people over the previous year, growing from 99,000 per weekend in 2016 (April 15-17 & 22-24) to 125,000 for this year's festival (April 14-16 & 21-23). Goldenvoice was able to boost attendance after receiving an approval by Indio, California officials to expand the footprint of the event held each year at the Empire Polo Club.
Revenue for the festival has jumped seven-fold from a decade ago, when the 2007 gross was reported at $16 million with 62,000 over one weekend. When the festival expanded to two weekends in 2012, it reported a gross of $47.3 million and attendance of 158,387. It's continued to grow with a gross of $78.3 million in 2014, $84.3 million in 2015 and $94.2 million in 2016.
This year's Coachella festival was headlined by Radiohead, Kendrick Lamar and Lady Gaga, who performed in the slot originally held for Beyonce. In February the "Lemonade" singer announced she was pregnant with twins and was postponing her appearance at Coachella until 2018, which takes place April 13-15 and April 20-22.