TOMMY BRUCE, 30
Manager, Full Stop Management
Styles guru: In March 2016, Bruce left Creative Artists Agency with fellow agent Jeffrey Azoff to start Full Stop with Harry Styles as their first client. A year later, they merged with Brandon Creed's The Creed Company and Azoff Music Management, founded by Jeffrey's father, industry titan Irving Azoff. "It has been pretty wild," says Bruce, who maintains his energy level with a "borderline addiction" to Starbucks iced coffee. He focuses on Meghan Trainor, songwriter/producer Kid Harpoon and Styles, whose self-titled album had the strongest debut sales week by a U.K. male artist in the Nielsen Music era. Styles also made his acting debut in Dunkirk and has sold 600,000 concert tickets globally for his solo tour. Trainor is finishing her next album after her second vocal surgery, says Bruce, "and she has never sounded better."
First job in music: "I was a floater at CAA in the music department in New York. It took me six months and 10 interviews."
LATRICE BURNETTE, 34
Senior vp marketing, Epic Records
Nonstop shining: "It has been a whirlwind," says Burnette about her past year, which, just for starters, has included No. 1 Billboard 200 albums for Travis Scott and DJ Khaled. She also helped roll out Yo Gotti's White Friday LP on Dec. 23, 2016, and Nick Grant's Epic debut, Return of the Cool, three weeks later. Then, on Feb. 12, Grammys night, Burnette launched Khaled's lead single, "Shining," and on Feb. 17 and 24, Future's history-making back-to-back albums, Future and HNDRXX. "We sometimes put the plan together in a week or two," she says. "It's nonstop, every single day. But I wouldn't have it any other way."
First job in music: I was at Roc-A-Fella Records where I was Coordinator, New Media, before new media became what’s known today as digital marketing.
JOSE CEDEÑO, 36
Senior vp growth and innovation, Sony Music U.S. Latin
Helping Nicky Jam gel: After only months in this newly created -position, Cedeño, who oversees sales and all revenue-generating assets at the label's U.S. Latin division, ended 2016 with six of the year's 10 best-selling digital songs, including Nicky Jam's "Hasta el Amanecer" and Enrique Iglesias' "Duele el Corazon." And commercial, digital and merch campaigns that he created for Nicky Jam were so successful that they'll now serve as a blueprint for other Sony acts. "Our goal is to provide a 360-degree service for the artist," says Cedeño, who holds an MBA from Northwestern University's Kellogg School of Management.