The event is part of UMG's six-part college speaking series
Universal Music Group has announced the launch of the Masterclass, a six-part college speaking series which will feature both artists and music executives. The series premiered yesterday (Sept 12) at New York University with Pusha T and UMG’s SVP of A&R Steven Victor and was moderated by Soraya Joseph, digital content curator Ebony-JET’s .
Here before some 400 NYU students, the Masterclass kicked off with a 45 minute Q&A that covered such topics as career paths, the role of a modern label, balancing being an artist and exec (Pusha T is also president of G.O.O.D. Music), how to work within multiple roles as well as new music and discovery and the A&R process
“There are very few instances you have the opportunity to stand 15 feet from your favorite artist and ask them questions,” Todd Goodwin, UMG’s VP of college and lifestyle marketing, told Billboard. “It was incredible to be in a room full of energetic young people who are truly interested in learning from our artist and executives.”