UG Strategies Acquires Magnum PR, Sioux Zimmerman Named SVP

Phyllis Leibowitz


Magnum's impressive roster has included Nine Inch Nails, Portishead, Underworld, Daft Punk and many more.

UG Strategies, a multi-platform entertainment marketing firm, has acquired Magnum PR, a New York-based publicity, events, and artist development agency founded by Sioux Zimmerman (a.k.a SiouxZ). Effective immediately, Zimmerman will serve as UG Strategies' SVP of the new publicity and media relations division

Launched in 2003, UGS clients span music, film, television, fashion, technology, and consumer products.   According to its website, the firm's clientele includes record labels (Astralwerks, Atlantic, Universal, Epic), music festivals (Bonnaroo, EDC, Governor’s Ball), consumer brands (Armani Exchange, Citi, Nintendo), film & television (“Family Guy,”  “Glee,” HBO, Weinstein Company) and much more.

For two decades Magnum PR has built up an impressive international roster working with clients that have included: Nine Inch Nails, Portishead, Calvin Harris, DJ Shadow, Marilyn Manson, Avicii, The Prodigy, The Damned, Axwell^Ingrosso, Underworld, Orbital, Daft Punk, Moby, The Chemical Brothers, Yoko Ono, The Glitch Mob, Brian Jonestown Massacre and Pretty Lights.  Additionally, the firm has represented Disco Donnie Presents and Moog Music and Moogfest.

Magnum PR clients will now be served via UGS.

“I’ve had the pleasure of working with Sioux Zimmerman for years, and have relied on her expertise and media prowess to support countless UGS client campaigns,” said UG CEO Parag Bhandari in a statement. “We have always seen the potential of further aligning our businesses and networks. I could not be more  thrilled to now partner with her officially, to build out a new division of the company, and further strengthen our service capabilities for our clients.”

“I am beyond excited to join the UG Strategies team and amplify the agency’s capabilities in so many areas,” Zimmerman stated. “With our combined resources, we can push traditional publicity strategies beyond print, broadcast, online, and social media to a whole new level, offering innovative services uniquely tailored to each client. The launch of our publicity and media relations division, built on UGS’ exemplary track record in bespoke marketing, sponsorship, and digital campaigns, is very exciting.”

Previous to Magnum PR, Zimmerman was the proprietor of Formula PR which launched in 1989 and was one of the first independent U.S. dance music-oriented PR firms. The company’s client list initially would include FFRR Records whose roster included Goldie, Portishead and Orbital. Formula also worked on campaigns for the following artists: Aphex Twin, Basement Jaxx, Sparks, Avalanches, Aphrodite, The Cramps, Grandmaster Flash, Jeff Mills, King Britt, Carl Cox, The Verve, Armand Van Helden, Crystal Method, The Orb, Richie Hawtin, Sasha and John Digweed,  Primal Scream, Ian Brown, Junior Boys Own and  Leftfield among others

SiouxZ also worked as a music supervisor on Darren Aronofsky’s film PI which earned ‘Best Director’ honors at Sundance. She also did press for a number of music inspired-movies, including 24 Hour Party People, Lost Highway, Groove, DIG! and (and Ex Machina).

Prior to Formula, Zimmerman worked at "Night Flight" on USA Networks and TVT Records where she began her career in publicity.