The new label's first signing is California-based rock band badflower.
Big Machine Label Group head Scott Borchetta and music-centric fashion designer John Varvatos today announced a joint venture to discover and develop rock acts with their newly created Big Machine Records/John Varvatos Records. California-based rock band badflower is the JV’s first signing.
“The cultural fashion of John Varvatos has always been a powerful rock and roll brand and one I’ve aspired to be a part of," said Borchetta in a statement. "John and I immediately connected with our outrageous love for rock music. When I discovered that he was more than just a fan, and has a true eye and ear for rock talent, I was blown away. Combining our two brands together will help us achieve our goal in finding and enabling the next great rock artists.”
The venture, as the release points out, is not the first time Borchetta and Varvatos have teamed-up. The duo previously partnered on Zac Brown Band’s 2015 release JEKYLL + HYDE. In fact, the duo along with Republic Records entered into a joint venture in 2014. Varvatos has a long history of enlisting musicians including Willie Nelson, Jimmy Page, Robert Plant, Chris Cornell, Joe Perry and Green Day among many others for its ad campaigns