Hulu and Spotify to Launch New Streaming Bundle
Hulu and Spotify are teaming up to offer a discounted streaming media bundle to college students.
The companies on Thursday announced that they will start offering Hulu with limited advertising and Spotify Premium for $5 per month. That's a discount of $13: typically, Hulu charges $8 per month for its streaming package that includes some advertising, and Spotify charges $10 per month for its advertising-free Premium plan.
The offering is just the first in several planned bundles that Hulu and Spotify are planning to offer. The companies said that future bundles will target "the broader market."
"We're very excited to be partnering with Hulu -- a like-minded company which is as focused as we are on delivering the very best in high-quality streaming content," said Alex Norstrom, chief premium business officer at Spotify. Added Tim Connolly, senior vp and head of distribution and partnerships at Hulu, "by bundling our enormous catalogues of content toether in a single, highly compelling offer, we're making it easier for people to enjoy all of hte TV and music they love, whenever and wherever they want."
This is the first time that Spotify has teamed with an entertainment service for this type of bundle. Hulu, meanwhile, already bundles services such as Showtime with its existing offerings.
Streaming media bundles are expected to become increasingly popular with consumers as the number of a-la-cart services proliferate. Amazon already offers Prime subscribers the option of constructing their own bundles (made up of primarily niche streaming services) through its Channels program. And many internet-enabled skinny TV bundles have launched over the last several years as cord-cutting alternative to the traditional cable bundle.
The discounted offering is available to new and existing Spotify student subscribers. Students enrolled in U.S. Title IV accredited colleges or universities must access the deal by registering for a Spotify account or selecting the plan via their existing accounts.
This article was originally published by The Hollywood Reporter.