Gary Clark Jr. Helps The Lincoln Motor Company Launch Collaboration With Seaport District NYC

Mark Horton/WireImage
Gary Clark Jr performs on Day 3 of the Osheaga Music and Art Festival on Aug. 2, 2015 in Montreal, Canada. 

Gary Clark Jr. and the Lincoln Motor Company are teaming once again. The Grammy Award-winning contemporary blues singer/musician will perform a private concert this evening (Sept. 6) to help kick off Lincoln’s multi-year collaboration with the Seaport District NYC. Led by the Howard Hughes Corporation, New York’s original commercial hub is currently undergoing a revitalization that encompasses new entertainment, dining and retail venues.

During his private show, Clark will preview a new single that will drop on Sept. 8. “It’s a collaboration I did for the upcoming Justice League film,” Clark tells Billboard. “It’s the most fun I think I’ve ever had.”

The artist and The Lincoln Motor Company unveiled their first collaboration in February with “Cord,” a television ad that aired during the 59th annual Grammy Awards. "I’m excited to continue the partnership with Lincoln," Clark adds.

Clark’s appearance is part of a week-long kickoff of live music, food and special events hosted by Lincoln and the Seaport District NYC. The lineup includes the Lincoln Sessions, an outdoor concert featuring live performances from Lukas Nelson and Small Black (Sept. 6, 5 p.m.-8:15 p.m.); the Navigator Experience, during which guests explore how taste, touch, sound and smell combine to help create a custom vehicle -- in this case Lincoln’s 2018 Navigtaor coming this fall (Sept. 7-9, 11 a.m.-8 p.m.) -- and #Liftgating, an outdoor football viewing experience (Sept. 10, 7 p.m.).

Lincoln’s collaboration with the Howard Hughes Corp. and Seaport District NYC also provides Lincoln clients with discounts at various retail, dining and entertainment venues in the area, including the luxury iPic Theater chain.

Noting the recent Lincoln Summer Concert Series at Surf Lodge in the Hamptons (New York), Lincoln Group marketing manager John Emmert underscores his company’s ongoing commitment to music. “When we were thinking about how to kick off our new partnership with the Seaport District, Gary immediately came to mind," Emmert explains. "Music continues to be an area through which we are connecting to our customers. And the Seaport revitalization dovetails with Lincoln’s customer-centered approach we call The Lincoln Way, a suite of enhanced client experiences designed to set Lincoln apart.”