BMG turned to its own songwriting clients for help in launching its latest venture -- a sophisticated app that provides up-to-date earnings information for songwriters, based on its online MyBMG 3.0 royalties portal.
The app, unveiled on Android and iOS for the first time Wednesday (Aug 16), includes royalty information from the current period (pipeline) and analytics on trends along with earnings by song, country and source. All this was engineered in collaboration with Grammy-nominated songwriter Jenn Decilveo (Rise Up), Eurythmics co-founder Dave Stewart and Broadway composer Maury Yeston.
“It was a very different experience to the usual process of software development. We were working hand-in-hand with songwriters trying to tease out exactly the information which is most important to them and then ensuring we present that data in as accessible a way as possible," said project leader Anke Becker in a release. "The result we believe is the most user friendly royalties application on the market. We wanted to not only make the product the most transparent, but also make the process of creating and innovating the product transparent and inclusive.”