Bill Werde Named Director of Syracuse University's Bandier Program For Music Business

Bill Werde
Heather Moore

Bill Werde

Bill Werde, a veteran journalist and former Billboard editorial director, has been named director of the Bandier Program for Music Business and the Entertainment Industries at Syracuse University. Werde will lead the program established in in 2006 by Sony/ATV Music Publishing CEO/chairman and Syracuse alumnus Martin Bandier and which recently began operating in conjunction with the University's S.I. Newhouse School of Public Communications.

“I’ve known Bill personally for a number of years and he has a knowledge and understanding of the music industry that is second to none,” Bandier said in a statement. “I cannot think of a better person to succeed the program’s excellent first director David Rezak. Bill joins at an incredibly exciting time for the program as it moves to the Newhouse School, and I know with his appointment that it will grow in stature, and its future is in extremely capable hands.”

For more than eight years Werde worked as Billboard’s editorial director where he helped transition the company from a print business-to-business trade magazine to a rapidly growing digital consumer brand. He previously worked as an associate editor at Rolling Stone and his work has appeared in The New York Times, Wired and The Washington Post among other publications. Over the past year-and-a-half he has served as a strategic adviser for a number of media and music industry companies and non-profit organizations, including PEN America, Oak View Group, PBS’ “Landmarks Live” music performance series and singer/songwriter Andy Grammer.

"Working at Billboard gave me a front-row seat to the rapidly-evolving music business for more than eight years as well as hands on experience at running a brand and a platform," Werde told Billboard when reached for comment. "I'm so excited to be returning to a full-time focus on the music business, and to leverage everything I learned and all the relationships I made during my time at Billboard to prepare the next generation of music industry leaders."

Assistant director Lisa Steele will continue to lead the Bandier Program alongside Werde. Assistant professor Ulf Oesterle will also remain with the program, teaching music industry curriculum to students in Bandier as well as other Newhouse programs.

This past April, the Bandier Program moved from Syracuse's College of Visual and Performing Arts to the Newhouse School towards ensuring that non-performance students interested in pursuing a career in the business of music have expanded options through interdisciplinary studies at the university.

“Bandier already has the best music industry students and instructors in the world,” Werde stated. “This move to the Newhouse School represents an opportunity to leverage some of the best advertising, PR, media, film and television resources and technologies available to students anywhere. I couldn’t be more honored and excited to shape this next chapter of Bandier.”

“We are thrilled to welcome Bill to the Newhouse School as head of the Bandier Program,” says Newhouse Dean Lorraine Branham. “His background and skills make him the right kind of leader for this new era of the program, and I know he will do great things for our students.”

Werde will continue to serve as an advisor to various music, media and non-profit companies and organizations.


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