Spotify has unceremoniously revealed its paid subscriber base has increased from 50 million, a milestone which it passed in March, to now 60 million. The news came quietly via the streaming service's About page, where a bullet point simply read “Over 60 million (as of July 2017).”
The non-announcement stands in marked contrast to this past March, when the streaming service hit 50 million and took to Twitter to say, "Thank you to our 50 million subscribers #Spotify50," with a slew of celebrities adding their congratulations on social media.
This increase marks the service’s fastest 10 million subscriber gain yet, taking roughly five months to reach the 60 million plateau as compared to five-and-a-half months to go from 40 million to 50 million; and six months to go from 30 million to 40 million.