Heard Well, the label that employs social media tastemakers to compile their favorite tunes, is celebrating its second anniversary by joining forces with Sony/ATV Music Publishing.
The partnership will give new resources and scale to the company, which has been hand-picking online influencers to gather their favorite artists and tracks by scouring music blogs, YouTube, Spotify and SoundCloud, bundling their top choices into albums and selling both physical and digital versions. Influencers have included YouTube sensation Tyler Oakley, Olympic gymnast Gabby Douglas, sketch comedy duo The Dolan Twins, a Filipino brother-sister dance duo and a 16-year-old, six-year YouTube video-maker veteran Amanda Steele. The artists and their labels receive royalties on sales while the influencers split additional earnings with Heard Well.
Heard Well has released more than 15 compilations, many of which have reached the Top 10 on the Billboard and iTunes charts. Artists they have supported include Odesza, Gallant, Anderson .Paak, Daya and Betty Who, and while there is no proven connection between their featuring unsigned artists and those artists landing their first label signing, it's happened more than once, the co-founders say. Earlier this year, Heard Well also partnered with TuneIn to create the first 24/7 radio station powered by influencers.