The non-exclusive deal includes a record label and marketing division; 740 Project also signs pact with Universal Music Publishing Group.
Marketing agency 740 Project has partnered with Capitol Music Group in a non-exclusive alliance, Billboard has learned. The partnership will include a record label (740 Project) as well as a marketing arm serving urban artists signed to the CMG family of labels, among them Motown, Quality Control, Capitol Records and Priority. In addition, 740 Project has signed a joint venture with Universal Music Publishing Group.
In a statement given to Billboard, Capitol Music Group COO Michelle Jubelirer said, “The team at 740 Project has already been involved with a number of CMG projects, and I couldn't be happier that we're taking our working relationships to the next level through this partnership. They are a creative, diligent and hardworking team that brings great value to our labels, artists and projects.”