Warner Music adds two Universal veterans: Atlas from Def Jam and Flaherty from Interscope.
A pair of prominent marketing executives from Universal Music are headed to a rival. Warner Bros. Records announced on Thursday that it has hired longtime Def Jam exec Chris Atlas to be senior vice president/head of urban marketing, and Interscope's Mark Flaherty as svp/head of marketing at the Warner Music imprint. Both will be based at WBR's offices in Burbank, Calif., reporting to executive vp/general manager Larry Mattera.
"Chris and Mark have a wealth of experience creating bold and original marketing campaigns that excite global audiences and help build long careers for artists," said Mattera. "They are both inspiring leaders who will strengthen our expertise around specific genres of music, at a time when our approach to artist development must be more inventive and fan-focused than ever before."
Atlas arrives at Warner after nearly a decade with Def Jam Recordings. He joined in 2008 as svp of marketing and in 2014 swapped "senior" for "executive," playing an integral role in the creation, development, and execution of marketing strategies on behalf of Def Jam artists, including Kanye West, Rick Ross and Alessia Cara. Prior to DJR, Atlas spent seven years at Cornerstone Promotion, where he rose to vp of strategic marketing. The City College grad got his start in the music business at Tommy Boy Records, where he launched the Tommy Boy Black Label and managed urban music promotions.