Pandora says hooroo to the ANZ market.
Pandora is pulling the plug on Australia and New Zealand, the only international territories where it operates, in an effort to focus solely on the United States. The retraction Down Under arrives as the Oakland-based company says goodbye to co-founder Tim Westergren, who stepped down this week as CEO plus relinquished his board seat.
A Pandora spokesperson told Billboard that after much analysis, it was decided to discontinue operations in the two countries over the next few weeks. "While our experience in these markets reinforces the broader global opportunity long-term, in the short-term we must remain laser-focused on the expansion of our core business in the United States," the rep said.
Sydney is home to Pandora's largest international office, with staffers working in sales, rev ops, creative services, HR and marketing. A satellite office in Melbourne houses sales and rev ops departments. Pandora's New Zealand office, located in downtown Auckland, has sales and revenue operations.