Muse Draws Over 1 Million Views For Facebook Live Austin Concert
Fans were able to vote for the inclusion of three songs during the concert.
Muse, the Grammy winning UK rock band who is amidst a U.S. amphitheater tour with Thirty Seconds to Mars and PVRIS, last weekend hit a major social media milestone of sorts: the band drew over a million total views for its Facebook Live broadcast of its Austin360 Amphitheater concert on June 10, Facebook confirmed to Billboard.
The band upped Facebook Live’s interactivity ante by asking viewers to vote on three sets of songs they would like to see performed during their set. The digitally tuned-in audience chose three favorites: “Bliss” (over “Plug In Baby”), “Stockholm Syndrome” (over “The Handler”) and“Undisclosed Desires” (over “Dead Inside”)—which the band then included in its set.
Muse also used a Facebook Live feature that allowed them to schedule their live video in advance to create a virtual lobby whereby thousands of fans could congregate and interact before receiving a prompt for the live feed. The band also employed Facebook Live's API to do broadcast quality in real time.
While certainly not every artist or band is going to get a million views for their Facebook Live concert stream, but with some 860 million users connected to a Facebook Music Page the possibility of getting a large viewership is increasing.
Muse, for its part, currently has over 17 million fans on Facebook. And while they received over 1 million views for the Live concert they also had over 20,000 shares and over 142,000 reactions.
Since launching last year, Facebook Live has grown exponentially and its widespread adaption continues to spread to rather unexpected places. While the social media company declined to give exact metrics, in a blog post this week, Facebook noted its range of Facebook Live events have included everything from Shakira’s recent album release party in Barcelona for El Dorado to ESPN showing warmups for Game 3 of the NBA Finals to backstage shots of entertainers at last weekend’s Tonys.
On Billboard’s more recent Top Facebook Live Videos chart for May 2017, Guns N’ Roses landed the top spot with their rendition of Soundgarden’s "Black Hole Sun” which they performed in honor of the late Chris Cornell in Ireland on May 27. “ It was shared (39,000) and was the most viewed Facebook Live video its first seven days (3.3 million), according to metrics tracked by media analytics company Shareablee. Meanwhile, Blake Shelton, came in at No. 2 for May when he revealed in his video that Kelly Clarkson would be join the coaching panel on the 14th season of The Voice airing next spring.
Muse, which consists of Matt Bellamy, Dominic Howard and Chris Wolstenholme, have released seven studio albums including their last album Drones in 2015 which debuted at No. 1 on the Billboard 200 and went on to win a Grammy Award for Best Rock Album (their second). The band’s tour kicked off May 20 and will wind down on Sept. 20 in Salt Lake City, UT. On May 18 Muse released their latest single “Dig Down,” co-produced by Mike Elizondo and Muse and mixed by Spike Stent.