Songkick Pairs With Applet Platform IFTTT to Keep Fans Informed About Live Events

Fetty Wap
Theo Wargo/Getty Images for Firefly

Festival goers attend as Fetty Wap performs onstage at Firefly Music Festival on June 18, 2016 in Dover, Delaware.  

Ticketing and music discovery platform Songkick has announced a new collaboration with IFTTT, the platform that allows users to create customized auto-reactions between different apps. The partnership marks the first time a live music event service has launched on IFTTT's platform of "applets," which, when activated on Songkick, will trigger an action on another app.

Songkick's database of 6 million concert listings can now be harnessed to create triggers and responses on hundreds of services including Spotify, Gmail, Facebook and Instagram. Some of the applets are of the practical sort, like one that automatically sends an email to friends when a new concert is announced, or another that even calls a friend when a band you like is coming to town. Some are hyper-specific, like one that pairs with Philips Hue lighting to turn on all your hue lights whenever Kanye West announces a show in your area.

"We're always looking for new ways to empower our users go to more shows," said Ben Kind, director of partnerships for Songkick. "By partnering with IFTTT, we're able to provide our combined users with a seamless integration that will allow them the ability to create and share dozens of new live music experiences."

Anne Mercogliano, vp of marketing at IFTTT, added that having Songkick on its platform "creates countless possibilities for more engaging live music experiences."

Other existing music-centric applets in the IFTTT universe include ones that add songs played via Amazon's Alexa to a Spotify playlist, and another that automatically adds your saved tracks to a Google spreadsheet. There are also applets that automatically tweet YouTube videos that you like and another that creates Twitter and Tumblr posts (remember Tumblr?) whenever you endorse a video. IFTTT also has applets that work across multiple competing music streaming services, including ones that create Spotify playlists out of songs you like or search for on SoundCloud.

You'll be able to find the new Songkick applets here.

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.