Other artists collecting money through Stem include DJ Jazzy Jeff, Anna Wise, Chromatics and Poolside, with many acts using the platform to distribute music and monetize videos and streams from which they’d never reaped any revenue before, according to co-founder and CEO Milana Rabkin.
Stem, whose other co-founders include Tim Luckow and Jovin Cronin-Wilesmith, collects money earned from platforms such as YouTube and Spotify, quickly splits the payments among collaborators, aggregates and analyzes a user’s share of earnings from each distribution platform and prevents money from slipping through the cracks.
Rabkin says she isn’t trying to compete with record labels, encouraging both artists and labels to distribute music through Stem in order to maximize their revenue by better managing the supply chain. Artist managers, meanwhile, are starting to “build closer relationships with streaming services,” she adds, and can use Stem to place their music more directly on streaming platforms and track their payouts.
Though supply-chain management is the “least sexy part of the business,” Rabkin says, it’s those backend services that Evolution Media principal Ian Doody sees as Stem’s “secret sauce.”
“We think a lot is changing in the music space and that’s creating a lot of opportunity,” says Doody.