The first-ever Share of Ear: Canada, an Edison Research survey commissioned by radio marketing and advocacy group Radio Connects, has determined that broadcast radio listening in Canada is even greater than in the U.S.
Results showed that AM/FM radio stations account for 61 percent of all Canadian listening, whether over-the-air or via streaming. The U.S. is 50 percent. Streaming audio services comprise 9 percent of listening, compared to 15 percent in America.
In addition to terrestrial and streaming audio, the study showed that respondents listened to their own music collections 16 percent, TV music channels six percent, SiriusXM Satellite Radio four percent and podcasts 3 percent.