Sony Music U.K. is to merge its two artist and label services divisions Red Essential and The Orchard into one amalgamated company. Based in central London, the new enterprise will take The Orchard name and be led by Red Essential co-managing directors Ian Dutt and Mike Chadwick.
Offering independent clients a range of services including physical and digital sales, marketing, promotion, synch licensing and neighbouring rights in more than 30 international markets, the company counts Run The Jewels, Joey BadA$$, Anderson .Paak and British grime stars Skepta and Giggs among its current roster of clients. Label partners number Cooking Vinyl, Cherry Red, Snapper, Red Bull Records, Demon, Thirty Tigers and the London Symphony Orchestra.
According to figures from labels trade body BPI and Official Charts Company data, Sony Music accounted for 11.4 percent market share of the U.K. albums distribution market in 2016, with The Orchard taking 1.9 percent. Market leader Sony DADC, which handles Universal and Sony's physical product, distributed eight of the year's top 10 biggest-selling albums, accounting for 35.2 percent of the market.