Scott Borchetta's Big Machine Launches Vodka Brand

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Scott Borchetta arrives at the 2017 Billboard Power 100 party at Cecconi's on Feb. 9, 2017 in West Hollywood, Calif. 

Since launching in 2005, Big Machine Label Group has become one of the most successful record labels in music – with million-sellers from Taylor Swift and Brantley Gilbert to their credit. The company has also parlayed their success into the publishing arena, with Big Machine Music becoming a major player in Music City. Now, Scott Borchetta and company aim to go where no label in Nashville has gone before.

In a Billboard exclusive, Borchetta announces the launch of Big Machine Platinum Filtered Premium Vodka, making the label’s first noise in the spirits business. This premium artisanal vodka is distilled in small batches at Tenn. South Distillery in Lynnville, TN. During the initial launch period, Big Machine's vodka will be available exclusively in the Middle Tennessee region.

"Over the past 11 years Big Machine has provided the soundtrack to millions of fans worldwide," said Borchetta. "With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in."

Consumers are invited to "Pour It On…Turn It Up…Lean In…Or Lean Back…And Indulge," per the brand’s tagline. Here's the logo: