The suit alleges the PR campaign represented a "reckless disregard for reality."
As much as the ill-fated Bahamian Fyre Festival jumped way beyond the proverbial shark in how badly and extensively it crashed and burned before takeoff on April 28, the legal payback since then may similarly be getting out of hand quickly: The ill-fated luxury destination event has just been hit with its sixth known lawsuit, according to a Rolling Stone report.
This latest class-action suit arrives courtesy of North Carolina couple Kenneth and Emily Reel, who are seeking $5 million from Fyre organizers Ja Rule and Billy McFarland as well as the festival's public relations agency 42West LLC and advertising company Matte Projects, LLC.
The latter two are seemingly a new wrinkle to the pile-up of litigation. In the court documents, attorneys for the Reels argued that the PR and marketing companies "did not take any steps, let alone reasonable steps, to ensure that their promotional materials and marketing campaigns were accurate" and that they "did nothing to ensure that what they were marketing, and in turn what people were relying upon in purchasing tickets, was or even could be true."