Rick Farman is quick to admit that the festival market is getting a bit saturated, but that’s not stopping the Bonnaroo and Outside Lands co-founder from launching two new festivals in 2017.
The Superfly co-founder rolled out the comedy-centric Colossal Clusterfest (June 2-4) in San Francisco and now is planning to launch Phoenix’s Lost Lake Festival, Oct. 20-22. Headliners include The Killers, Chance the Rapper, Major Lazer and Odesza with an undercard that includes The Roots, Run the Jewels, Pixies, Haim, Ludacris, Huey Lewis & the News and Juanes as well as the SuperJam, a collaboration of artists and musicians performing a once-in-a-lifetime jam session. Tickets go on sale Thursday (April 20) at 10 a.m. PST. Three-day General Admission tickets start at $164.50 and VIP three-day admission starts at $499.50.
So why is Farman creating a new festival in a year when so many mega-events already exist? Because his experience with Bonnaroo and Outside Lands has taught him how to do it right, he explains to Billboard.