With a licensing deal with Universal Music under its belt -- and negotiations said to be ongoing with the two remaining majors -- Spotify is reportedly ready to take the plunge and go public, with a twist.
According to the Wall Street Journal, the music streaming leader is "seriously considering" a direct listing of its shares on a public exchange, rather than a traditional IPO. Such a listing would spare Spotify from having to raise any new money before going public. Unsurprisingly, Spotify declined to comment on the report.
Earlier this week, the company announced a long-term licensing deal with UMG that sets royalties in a way that lets Spotify reduce its payments to the label if it hits certain revenue targets. The deal also gives Universal acts the option to make new albums available only to paying subscribers for the first two weeks of release.