iHeartRadio today announced a new milestone: 100 million users have now registered for its streaming service, having added 10 million new accounts since August 2016, when the company last revealed numbers. To celebrate, the iHeart has launched a live Top 100 station and six 100-song playlists of the most-thumbed-up songs on its platform in several genres: pop, alternative, rock, classic rock, country and hip-hop.
The milestone also comes just two months after unveiling two new paid streaming tiers: iHeartRadio Plus, which offers offline listening, unlimited skips and replays and customized stations at $4.99/month; and iHeartRadio All Access, an on-demand streaming tier with a Napster-powered catalog of millions of songs at $9.99/month. That's in addition to its free radio streaming offering, which is powered by the company's 850-plus terrestrial radio stations. A rep for iHeart declined to clarify how much of the user growth was driven by the paid tiers.
While 100 million is certainly a number worth touting -- particularly as the paid streaming field gets more crowded -- it's slightly misleading in its wording: registered users here refers to accounts that are open, rather than active users. (And since the number refers to the streaming service, it does not factor in terrestrial radio listeners.)