This is not your father's AEG Live.

The world's second-largest concert promoter is now AEG Presents. The entertainment giant behind events like Coachella and Stagecoach in Southern California, Panorama Festival in New York City and 8,000 concerts a year around the world has quietly changed its name as part of a company-wide rebranding strategy to create a new identity for AEG's concerts and festival division. The new name also comes with a new logo that will be rolled out across AEG Lives 16 regional offices.

The new name comes just weeks after completing the acquisition of The Bowery Presents, making AEG Presents the largest promoter in New York.

AEG Presents rolled out the name change on March 1 with the new slogan "Find Your Moment" and this sizzle video:

Find Your Moment pic.twitter.com/ZvNlmMYTGs

— AEG Presents (@aegpresents) March 1, 2017

Company officials confirmed to Billboard that the rebranding is currently in a soft rollout phase and that a broader campaign and launch is planned for early spring 2017.

The rebranding covers AEG's 16 regional offices and includes partner organizations Festival Productions Incorporated, which promotes New Orleans Jazz and Heritage Festival; L.A.'s biggest promoter Goldenvoice; Madison House Presents, which promotes Electric Forest Festival and co-promoted the 2015 Fare Thee Well tour; Paul McCartney's longtime promoter Barrie Marshall with Marshall Arts; country promoter Louis Messina and the ​Messina Touring Group, which produces tours for George Strait, Taylor Swift and Eric Church; recently acquired New York promoters The Bowery Presents; and Winter Circle Productions in New Orleans, which produces the annual BUKU Festival.

Learn more at aegpresents.com.