• Billboard Pro
  • Subscribe
  • Charts Weekly
    • Hot 100
    • Billboard 200
    • Billboard Global 200
    • Billboard Global Excl. US
    • Artist 100
    • All Weekly Charts
    Year-End
    • Year-End Hot 100 Songs
    • Year-End Billboard 200 Albums
    • 2020 Year-End Boxscore
    • Google's Top Hummed Songs 2020
    • All Year-End Charts
    Decade-End
    • Decade-End Top Artists
    • Decade-End Top Artists - Interactive
    • Decade-End Hot 100 Songs
    • Decade-End Billboard 200 Albums
    • All Decade-End Charts
    Bandsintown X Billboard
    • Buzzing Livestream Artists
    • Rising Livestream Artists
    • Top Livestream Artists
  • News Genres
    • Pop
    • Hip-Hop/R&B
    • Dance
    • Country
    • Latin
    • Rock
    • K-Pop
    Topics
    • Year In Music 2019
    • Pride
    • Podcasts
    • International
    • All News
  • Video Video Series
    • Billboard News
    • Live Videos
    • Quizzed
    • How It Went Down
    • Emerging Artists: You Should Know
    • My Billboard Moment
    • All Videos
  • Photos
  • Pro Industry News
    • Legal and Management
    • Executive Turntable
    • Touring
    • Record Labels
    • Streaming
    • Tech
    • Publishing
    • Radio
    • All Industry News
    Pro Tools
    • Insights
    • Deep Dive
    • - Songs For Sale
    • - Music On TV: What Works Now
    • Close Calls
    • Chart Search
    • Boxscore
    • Billboard Bulletin
    • Artist index
    • Song Index
    Pro Charts
    • Pop Songs
    • Hot R&B / Hip-Hop Songs
    • Hot Country Songs
    • Songwriters & Producers
    • View All Pro Charts
  • Newsletters

Billboard Pro

  • Subscribe
  • Sign In

Follow Billboard

About Billboard

  • Terms of Use
  • Privacy Policy
  • AdChoices

© 2021 Billboard Media, LLC. All rights reserved. BILLBOARD is a registered trademark of Billboard IP Holdings, LLC

  • Charts Weekly
    • Hot 100
    • Billboard 200
    • Billboard Global 200
    • Billboard Global Excl. US
    • Artist 100
    • All Weekly Charts
    Year-End
    • Year-End Hot 100 Songs
    • Year-End Billboard 200 Albums
    • 2020 Year-End Boxscore
    • Google's Top Hummed Songs 2020
    • All Year-End Charts
    Decade-End
    • Decade-End Top Artists
    • Decade-End Top Artists - Interactive
    • Decade-End Hot 100 Songs
    • Decade-End Billboard 200 Albums
    • All Decade-End Charts
    Bandsintown X Billboard
    • Buzzing Livestream Artists
    • Rising Livestream Artists
    • Top Livestream Artists
  • News Genres
    • Pop
    • Hip-Hop/R&B
    • Dance
    • Country
    • Latin
    • Rock
    • K-Pop
    Topics
    • Year In Music 2019
    • Pride
    • Podcasts
    • International
    • All News
  • Video Video Series
    • Billboard News
    • Live Videos
    • Quizzed
    • How It Went Down
    • Emerging Artists: You Should Know
    • My Billboard Moment
    • All Videos
  • Photos
  • Pro Industry News
    • Legal and Management
    • Executive Turntable
    • Touring
    • Record Labels
    • Streaming
    • Tech
    • Publishing
    • Radio
    • All Industry News
    Pro Tools
    • Insights
    • Deep Dive
    • - Songs For Sale
    • - Music On TV: What Works Now
    • Close Calls
    • Chart Search
    • Boxscore
    • Billboard Bulletin
    • Artist index
    • Song Index
    Pro Charts
    • Pop Songs
    • Hot R&B / Hip-Hop Songs
    • Hot Country Songs
    • Songwriters & Producers
    • View All Pro Charts
  • Newsletters
    • Billboard Pro
    • Subscribe
Three Sixty
Top Artists
View All
Top Charts
Hot 100 Songs
Billboard 200
View All
Top Videos
Ariana Grande's '34+35' Remix With Megan Thee Stallion & Doja Cat, Taylor Swift's Shout Out to Olivia Rodrigo and More Top News | Billboard News
Jazmine Sullivan Opens Up About Her New Album 'Heaux Tales,' Sexuality & More | Billboard News
View All
Top Articles
Apple Mulls Podcast Subscription Push Amid Spotify's Land Grab
Warner Music Makes a Play for India’s Regional Music Market
View All
Watch Now
Business

AEG Live Is Now AEG Presents

By Dave Brooks
3/7/2017
  • Copied to clipboard
By Dave Brooks
3/7/2017
  • Copied to clipboard
Atmosphere at the Coachella Valley Music and Arts Festival at the Empire Polo Fields on April 16, 2010 in Indio, Calif.
Tim Mosenfelder/Getty Images

Atmosphere at the Coachella Valley Music and Arts Festival at the Empire Polo Fields on April 16, 2010 in Indio, Calif. 

This is not your father's AEG Live.

The world's second-largest concert promoter is now AEG Presents. The entertainment giant behind events like Coachella and Stagecoach in Southern California, Panorama Festival in New York City and 8,000 concerts a year around the world has quietly changed its name as part of a company-wide rebranding strategy to create a new identity for AEG's concerts and festival division. The new name also comes with a new logo that will be rolled out across AEG Lives 16 regional offices.

The new name comes just weeks after completing the acquisition of The Bowery Presents, making AEG Presents the largest promoter in New York.

AEG Live to Acquire Bowery Presents

AEG Presents rolled out the name change on March 1 with the new slogan "Find Your Moment" and this sizzle video:

Find Your Moment pic.twitter.com/ZvNlmMYTGs

— AEG Presents (@aegpresents) March 1, 2017

Company officials confirmed to Billboard that the rebranding is currently in a soft rollout phase and that a broader campaign and launch is planned for early spring 2017.

The rebranding covers AEG's 16 regional offices and includes partner organizations Festival Productions Incorporated, which promotes New Orleans Jazz and Heritage Festival; L.A.'s biggest promoter Goldenvoice; Madison House Presents, which promotes Electric Forest Festival and co-promoted the 2015 Fare Thee Well tour; Paul McCartney's longtime promoter Barrie Marshall with Marshall Arts; country promoter Louis Messina and the ?Messina Touring Group, which produces tours for George Strait, Taylor Swift and Eric Church; recently acquired New York promoters The Bowery Presents; and Winter Circle Productions in New Orleans, which produces the annual BUKU Festival.

Learn more at aegpresents.com.

By Dave Brooks
3/8/2017
  • Copied to clipboard

Watch Now

News

Ariana Grande Taps Doja Cat and Megan Thee Stallion for '34+35' Remix | Billboard News

5 days ago

Follow Billboard

The Daily

A daily briefing on what matters in the music industry

  • Subscribe
  • Billboard Events
  • Shop
  • Contact Us
  • Careers
  • FAQ
  • Feedback
  • Sitemap
  • Media Kit
  • Terms of Use
  • Privacy Policy
  • AdChoices
  • California Privacy Rights

© 2021 Billboard Media, LLC. All rights reserved. BILLBOARD is a registered trademark of Billboard IP Holdings, LLC