UMG evp Michele Anthony joins the company's board of directors.
Mass Appeal, the graffiti/hip-hop culture publication that has grown to include television and production wings as well as a record label and creative services division, announced today it had raised $6 million in Series A funding. Leading the round is Universal Music Group, and with today's announcement UMG evp Michele Anthony will serve on Mass Appeal's board of directors.
Founded as a print magazine in 1996, Mass Appeal has reinvented itself in recent years, particularly after CEO Peter Bittenbender partnered with Nas to relaunch the physical magazine and open Mass Appeal Records, which will serve as Nas' label home after his long-term deal with Def Jam reaches its conclusion. Since the launch of the label in 2014, Mass Appeal Records has released records from Run the Jewels (Run the Jewels 2, Meow the Jewels), Fashawn (The Ecology) and Dave East (Hate Me Now, Kairi Chanel), among others, as well as posthumous records from Pimp C (Long Live the Pimp) and J Dilla (The Diary).
The company has also made significant moves in the television space via a partnership with TBS and TNT, including upcoming digital series Storyville alongside Okayplayer and Think B.I.G., a fictional animated series inspired by the lyrics of The Notorious B.I.G. and produced in partnership with the late rapper's mother, Ms. Voletta Wallace, and former manager Wayne Barrow's Bystorm Films.